Proposals
Writing Management
Proposals, whether a request for funding, a job application, or a process change, all have an underlying story of change.
Proposals tell a compelling story that answers readers’ questions
Baseline logic of all proposals (thanks to Freed, et al)
- Current situation, S1 – What are its limitations?
- Desired situation, S2 – What does the ideal future look like?
- Objectives – What is the purpose of changing S1 to S2?
- Methods – How S1 –> S2 – How will you do the work?
- Qualifications – Why are you the best person to execute methods?
- Costs and timelines – How much will results cost and when they will be delivered, based on methods/qualifications?
- Benefits, tangible and intangible, from achieving S2 – What benefits will you deliver from your methodology and expertise? Who benefits?
Freed, Richard C., Freed, Shervin, and Romano, Joe. Writing Winning Business Proposals. McGraw-Hill Professional, Third Edition. 2010.